Our thoughts, perspectives, and musings on strategy


We share knowledge, ideas and ambitions openly, contantly improving and crtiquing our ideas in the larger community.

Posts tagged with strategy

Blog - digital-marketing

Google's Mobile and Desktop Index Split

The last two years we have seen some significant updates by Google related to mobile users. In April of 2015, a new algorithm was released by Google which would possibly boost, or decrease your ranking, depending on whether or not your website was mobile-friendly. It didn’t end there. More major news by Google came out towards the end of last year having to do with mobile. Google announced that starting sometime in 2017, they would for the first time be splitting their index into two, a desktop index and a mobile index.

The last two years we have seen some significant updates by Google related to mobile users. In April of 2015, a new algorithm was released by Google w...

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Blog - digital-marketing

Websites Aren't Just Supposed to be Cool

If you were driving around looking for a place to eat lunch, would you stop somewhere that looked old, dirty, and run-down? Or how about a place that didn’t have any signage, somewhere that you weren’t quite sure was even a restaurant? I can almost guarantee that you wouldn’t bother with either situation.

If you were driving around looking for a place to eat lunch, would you stop somewhere that looked old, dirty, and run-down? Or how about a place that ...

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Blog - digital-marketing

Digital Strategy - The Evolution of Your Work Day

Back in 2008 while working for the local newspaper selling print advertising, I was sent to a digital marketing conference to learn all about advertising on the web. That was my introduction to a world that I am now extremely passionate about. The digital world! We have come a long way technologically since 2008, but I am learning that a lot of small business owners in my area still have little to no knowledge of the options they have for improving their business model and marketing with all of this great new technology.

Back in 2008 while working for the local newspaper selling print advertising, I was sent to a digital marketing conference to learn all about advertis...

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