If you were driving around looking for a place to eat lunch, would you stop somewhere that looked old, dirty, and run-down? Or how about a place that didn’t have any signage, somewhere that you weren’t quite sure was even a restaurant? I can almost guarantee that you wouldn’t bother with either situation.

Back in 2008 while working for the local newspaper selling print advertising, I was sent to a digital marketing conference to learn all about advertising on the web. That was my introduction to a world that I am now extremely passionate about. The digital world! We have come a long way technologically since 2008, but I am learning that a lot of small business owners in my area still have little to no knowledge of the options they have for improving their business model and marketing with all of this great new technology.

How many times in a day do you explain what exactly it is that you do for a living? I am in sales, so I do this quite often. I describe our services and products, as simply as possible, and try to keep it interesting. I have a few dusty old elevator pitches that I pull from my memory from time to time, repurposing as necessary.

When it comes to marketing your business online, there are an overwhelming amount of choices and it can be difficult to figure out where to begin. I have worked in advertising and marketing for over 10 years, and in that short time many new online marketing options have been developed. Digital marketing is excellent because results are trackable and measurable.

"I have this cool new website, now everybody on the planet will know about my business!"