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Our thoughts, perspectives, and musings on digital-strategy


We share knowledge, ideas and ambitions openly, constantly improving and crtiquing our ideas in the larger community.

Posts tagged with digital-strategy

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Blog - digital-marketing

Google's Mobile and Desktop Index Split

The last two years we have seen some significant updates by Google related to mobile users. In April of 2015, a new algorithm was released by Google which would possibly boost, or decrease your ranking, depending on whether or not your website was mobile-friendly. It didn’t end there. More major news by Google came out towards the end of last year having to do with mobile. Google announced that starting sometime in 2017, they would for the first time be splitting their index into two, a desktop index and a mobile index.

The last two years we have seen some significant updates by Google related to mobile users. In April of 2015, a new algorithm was released by Google w...

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