So, you think you're using Facebook to it's fullest potential huh? Well, think again. When it comes to using Social Media to promote your business, there are definitely some major rules for success that not many small businesses are following. For instance, if the last thing you posted was self promoting (like a sale) you totally missed the mark. If you are using Facebook (or any other social media for that matter) merely as a billboard to talk about yourself, you're missing out on a whole world of possibilities for business growth.