Our thoughts, perspectives, and musings on blogging


We share knowledge, ideas and ambitions openly, contantly improving and crtiquing our ideas in the larger community.

Posts tagged with blogging

Blog - digital-marketing

Do Businesses Need to Blog?

Is blogging necessary? This is a question that tends to spark quite some debate, not only among marketers, but also among business owners. Countless times, I’ve been in a meeting where concerns have been raised at the mention of blogging. “That’s not for our industry,” or “We don’t have time for that,” as well as “I don’t see how it will help my bottom line.” These are among some of the most common objections I tend to hear. The question of blogging being a necessity becomes irrelevant once we learn of statistics such as, 81% of people conduct online research before making any purchase.

Is blogging necessary? This is a question that tends to spark quite some debate, not only among marketers, but also among business owners. Countless t...

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